Friday, 20 January 2012


Don’t just write a mission statement. Write a destination statement. A detailed plan of what you want to do and where you want to go. Write down what you need to do in order to achieve it. Write down what steps you’ll take to achieve it and most importantly, something you don’t see too often on business mission statements or personal vision statements, an estimated time of completion. Of course you can say that your mission is to be the best at what you do in your field and leave it as simple as that. Simple is good, but that only tells people your dream, your goal. It doesn't say WHEN.  Knowing when you will achieve your mission in business or life gives you a focus. It leaves no space for excuses. 

Keep your mission simple and to the point. Focus on it. Ask yourself everyday what needs to be done to be one step closer to mission completed. With everything that you do, ask yourself does this bring me closer to mission completed. If not, stop doing it.

For more success in business and life, add WHEN to your mission statement of intent. Add WHEN you plan on reaching that point of excellence and WHEN you get there what you aim to do. Don’t just book the flight and know the name of the destination. KNOW your intended time of arrival. Plan what you will do when you get there. Plan the party.

Drop the Monkey business and plan the mission accomplished party.

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